Job Description:
We are looking for an experienced Product Marketing Manager to develop product messaging and deliver lead generating campaigns, supported with best-in-class client facing sales collateral.
Working within our company, you will be part of the team responsible for developing effective marketing strategies and plans to communicate the features and benefits of products to clients and the sales team, resulting in high quality sales leads.
You will be experienced at communicating the vision and value of products to the sales team and be able to develop sales tools that facilitate the selling process.
What will this role look like on a day-to-day basis?
Helping to scope GTM plans for all new product launches and product campaigns.
Create engaging product-led content and sales assets that create desire and with clearly defined customer benefits.
Build product messaging that sets new products apart from others in the market to give them a unique selling point.
Communicate the vision and value of new products to the sales team and develop sales collateral that facilitates the selling process.
Being the “voice of the customer”, understanding client needs & experiences & using these to inform future messaging & GTM plans.
Be the point person for product and commercial strategy teams to coordinate the build of new product collateral in support of GTM plans.
Oversee the creation of client facing product launch collateral to support sales conversations.
Generate content such as product-based case studies, videos, and website copy.Update and maintain product collateral across all touchpoints.
Department: Marketing
Salary range: £48,000.00 to £60,000.00
Planned Start date: 09/08/2022
Location: United Kingdom
Core Skills (Should Have)
• Proven track record in managing and developing product marketing campaigns that contribute to lead generation and invoiced sales
– Minimum 3 years Experience in implementing highly targeted and segmented customer communications for multiple touch-points across the customer journey and life-cycle.
Creative individual, driven and passionate about developing product marketing propositions that can work across multiple channels.
Team player: has a positive attitude with excellent communications skills, able to work collaboratively in different scenarios.
Core Skills (Nice to Have)- Please review core skills
Job Features
| Job Category | Marketing |