Because Google recently revealed that Google Shopping is now accepting complimentary product search advertisements, we’ve put together this article to show you how to set up a Google Shopping feed in Magento 2 so you can promote your products successfully through Google ads. What is a Google Shopping Feed, exactly? Let’s learn a little bit more about it.
Shopping feeds are product specification intelligence that includes photographs, summaries, and characteristics that Google uses to link consumers’ searched items with Google Shopping findings. Google Shopping makes it easier to discover your product information on Google cheaply and inexpensively by attracting more prospective customers and connecting users while they are looking for information on Google. Here in this article, we will enlist the step-by-step process for setting up a Google shopping feed in Magento.
Step 1: Create an Account with Google Merchant and Begin Using it!
It’s essential to get your Google Merchant Center account set up. Log in to your Google Merchant Center account. Upload your company details and confirm your web page when you’ve enrolled with GMC. You’re welcome to submit your item feed after filling out the remaining information using tools to subscribe to the Google Merchant programs you’re engaged in.
Step 2: In Google Merchant, Make a New Feed!
Because Magento may not have a way to access products in a manner that can be utilized as a feed, you’ll need to have a third-party extension to set up your Google Shopping Feed in Magento 2.
Step 3: Configuration
To invent a separate feed, navigate to Admin->Products->Simple Google Shopping and select Create New Data Feed.
When generating the feed-in Magento, the right-hand Toolbox lets users build the data feed with a list of properties, a sample, and cautions and problems reporting. You must input the Filename, the file’s directory, the retailer for which you require feed, your platform’s URL, as well as the feed’s meta description.
Step 4: Sorting by Category
Following that, depending on the Product and/or Parent classes, you must choose Categories to include or omit. You may also use a map in Magento to highlight the Google product category. Choose the most appropriate category for your store.
Step 5: Applying Filters
For the next step, you may choose from a variety of filters to download things from the feed. In addition, Additional Filters, Specific Product, Attribute Set, Signals, and Product Type are all options. Advanced Filters let you organize more feed for your specific requirements.
Step 6: Cron Schedule
You can now choose the number of hours whenever you want your data stream to be creating an account. Here you can view the constructed data feeds organized by IDs, which include the data file, location, and a link to the data feed item. The number of goods sent, the period it took, and the number of errors and warnings in your data feed are all visible in your data feed in Magento.
The validity of data streams will be determined by the criterion, which is self-explanatory. To change the feeds, use the dropdown menu.
To Summarize the Post
Finally, once you’ve established your feed, just go to your Google Merchant Centre profile and physically submit the documents or set the feed’s direct link as well as a time interval for Google to download the feed.
This post should assist you in setting up a Google Shopping feed in Magento. Contact our Magento 2 Developers at ROI in London right now if you require further support with your settings. We have a group of experienced Magento developers that can assist you in planning your business perfectly.